T H E  P R O J E C T :

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Create a branding identity for a small start up confectionery business that prides itself on handmade, rustic marshmallows. The task was to create a brand that spoke to young-at-heart adults with a penchant for immaturity and pave the way for future marketing.

Next challenge: Carry the branding over to other collateral and showcase the exceptionally cheeky personality of the brand.